Fenway Sports Managemet and The U.S. Ski and Snowboard Association have partnered up to transform the outfield of Fenway Park into a 100-foot ski and snowboard launching pad, according to Sports Business Daily.
Scheduled for mid-February, Fenway Park will host the Grand Prix tour, which features the most elite in ski and snowboard competition. In-advanced tickets go on-sale today at the USSA’s partner summit in Park City, Utah.
The event will also invite a 12-deep list of sponsors, with leading candidates being GoPro, Visa, Paul Mitchell and Bose.
USSA CMO Michael Jaquet in a statement about bringing urban snowboarding to Boston:
“Our intentions are to stage the biggest and best big air competition in the history of the sport at Fenway Park”.
“This event now is to celebrate that decision,” Jaquet said. Under the terms of the agreement, Fenway Sports and the USSA will split the costs and revenue, with both promising to sell and activate sponsors, promote the event and tackle planning together. The USSA walked away from other offers that did not involve as much support from the venue owners. If you’re just renting the park, you’re not taking full advantage of their capabilities, which was the deal we do not want”.
Sam Kennedy, President of Fenway Sports Management, issued this statement about what this means to Boston:
“We think there will be demand for these tickets. Just how much, we honestly don’t know right now”. “It’s still too early to say. I could see a scenario where there is extremely high demand, considering it’s a once-in-a-lifetime thing. Fenway’s been around for 103 years now, and it’s never happened.”
Jaquet on the seating configurations, which will clone the process Fenway Park uses when it prepares for concerts:
“It’s going to be a little less than baseball but dramatically more people in the stadium than any other event we’ve ever staged”.
*Featured Photo (above) credit to USA TODAY Sports