For fourteen years, Tostitos sponsored the annual Fiesta Bowl. It just seemed like it worked because whenever I think of “fiesta”, the Spanish word for party, I think of tortilla chips and queso dip or salsa.
In today’s world, however, it is very true that money rules everything and this year, Tostitos ended their partnership with the so-aptly named college football bowl game. It’s better late than never, but Wednesday night, the Fiesta Bowl announced a new partner for this year’s game.
For those of you who aren’t familiar with BattleFrog, like myself, it has nothing to do with the popular video game franchise from 1980’s and 90’s “BattleToads.” It is actually an obstacle course very similar to those of mud runs and Spartan Runs.
I mean, if you think about it, it is still a very cool sponsor. A lot of college football fans like to challenge themselves and by doing these things on occasion.
However, A LOT more college football fans like the eat Tostitos while watching football as well. BattleFrog almost sounds like a good name for the TCU Horned Frogs mascot, despite it actually being a lizard.
In any case, that is how things work in today’s world. Relationships end and new ones begin almost immediately and I guess we will have to learn to love this one.
What do you think fans? Do you like the new name or are you like me and believe Tostitos was the perfect sponsor for this game?
*Featured Photo (above) credit to USA TODAY Sports