The UNC basketball program gets it.
It helps to have the best basketball player in history with a notable brand in his name as an alumni, but the Tar Heels have found a way to merge the Jordan brand with the program like never before: a shoe wall in the renovated locker room.
That’s right. On Friday, UNC unveiled a video that shows off the team’s new locker room.
In that locker room is a shoe wall that will make sneakerheads everywhere lose their minds, because it contains every Air Jordan ever made. Ever.
Yeah, you’re going to want to take a look.
North Carolina also shared a photo gallery to show off the change:
If the history of the UNC basketball program wasn’t enough to help out the university on the recruiting trail, the new locker room will definitely help.
The Tar Heels kickoff the 2016 campaign on Friday, Nov. 11 on the road against Tulane.
Tip-off is set for 9 p.m. ET on ESPNU.