Lonzo Ball’s Father Says Son Already Has Brand Power Of Nike

Sometimes dad knows best. And sometimes dad will run his mouth so much that people will wonder if you should consider pulling him aside and telling him to cool it on the rhetoric because it’s a distraction.

LaVar Ball, father to the talented UCLA baksetballer Lonzo Ball, recently said that his son already has the branding power of Michael Jordan and Nike.

These comments come after LaVar Ball went on record as saying that his son is already better than Steph Curry and will only play for the Lakers. In an interview with CBS Sports, Daddy Ball was candid as ever, and proves he either has all the confidence in the world in his son, or is clinically delusional:

They’re kicking in the door, but they’re shocked at what I’m telling them. I said, ‘I’m not looking for no endorsement deal. I’m looking for a marketing and distribution deal.’ Branding. The only person doing that is (Michael) Jordan with Nike. That’s what we’re for. If Lonzo doesn’t sign with Adidas, Nike, or Under Armour, guess what – I’ll sign the Big Baller Brand. We already got our own brand. Triple Bs. Lonzo is going to be the first one drafted with his own brand. That don’t happen.”

The Big Baller Brand is an clothing company owned and operated by LaVar Ball that celebrates his three sons, Lonzo, LiAngelo and LaMelo.

The company currently sells “lifestyle apparel,” i.e. shirts, sweatshirts and hats.

There is no denying that Lonzo Ball is a talented basketball player and will get the opportunity to compete at the pro level, but maybe pops ought to pump the brakes a little bit. Lonzo isn’t Michael Jordan, and he probably isn’t going to play for the Lakers. The sooner LaVar accepts both of those things, the better.

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Michael NapolesCAMPUSSPORTS Writer
Michael is originally from Miami, FL and is of Cuban descent. He holds BFA from the University of Florida/New World School of the Arts and is also a stand-up comedian based in New York City. Michael is 5'11", but wears elevators in his shoes to make himself 6 feet tall. Twitter: @MichaelNapoles
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