If you really want to win a contest, you need to make sure its worth the effort. One little kid learned that the hard way after participating in a promotion at a minor league baseball game.
The Triple-A affiliate of the St. Louis Cardinals, the Memphis Redbirds, decided it would be a good idea to hold an Icee Chugging Contest.
Anyone who has ever had an Icee knows that would be a difficult task.
But this little kid powered through like a champion to earn the win. The problem? He was rewarded with some epic brain freeze that was captured in a now viral internet clip.
Go big or go home, right you fella?
There are very few things that you regret right away more than brain freeze, so hopefully the youngster recovered and was able to spend the rest of the day enjoying his victory; likely not with an Icee.