The Orlando Magic were already as close to an advertisement as there was in the NBA.
Now, it’s official.
On Tuesday, the Magic announced that the team has signed a jersey patch deal with local attraction Disney World. Orlando will wear a Disney patch as part of the league’s new advertising deal.
The Magic become the eighth NBA team to announce what patches they will wear on their jersey’s in the upcoming season.
In addition to the jersey patch, the team will integrate with the Disney corporation in several other ways. For the first time, the team will sell passes to the Disney theme parks and sell jersey’s with the Disney logo on them.
In a prepared statement, Magic CEO Alex Martins expressed his excitement for the partnership:
“With Orlando as our hometown, Magic has always been a key strand of our DNA,” Martins said in a statement. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”
The integration of advertising on NBA uniforms was initially met with resistance. However, it appears most have accepted it as an inevitability. The Sixers will feature a Stubhub patch on their uniforms. Cleveland will rock a Goodyear logo.
Recently, the Timberwolves announced they’ll have a Fitbit patch in the same location on their jersey’s.