For the second year, the Detroit Lions have tag-teamed with Repreve to simulate reusable jerseys made from recycled material. Normally, Repreve integrates discarded bottles to form fibers for domestic companies, such as Ford and Volcom.
When the assignment is satisfied on Repreve’s end, the Detroit Lions will don a lime green jersey during a pre-season scrimmage. As the company expects to be in attendance for said event, Repreve will authorize its own giveaway, including complimentary tickets to a sponsored game on October 25.
During halftime of that October game against the Vikings, Repreve will also host a throwing competition with a grand prize of $50,000 called “Make the Smart Throw.”
“We are very excited to have REPREVE back for another year of a great sustainable partnership. Last year, Lions fans recycled nearly 60,000 plastic bottles at Ford Field. We look forward to the continuation of this aggressive recycling effort and showcasing REPREVE-based products created from recycled plastic bottles to our fans.” Detroit Lions President Tom Lewand said of the Lions/Repreve partnership
President/COO Roger Berrier of Unifi Inc., Repreve’s parent company added, “This continued partnership with the Lions provides us a unique platform to educate fans on the importance of recycling and sustainability. Compared to other countries, the United States recycles significantly fewer plastic materials, with less than 32 percent being recycled.
“Together with the Lions, we can show fans that through the simple act of recycling, they can play a role in transforming plastic bottles into great consumer products.”
To further demonstrate and educate consumers on the advantages of recycled products, Repreve has scheduled a tour later in the year with more product tosses and prizes.
*Featured Photo (above) credit to Detroit Lions