It’s been a big first three quarters for Under Armour: they allowed stakeholders to choose from two new forms of stock and they signed Stephen Curry until the mid-2020s.
But with examples from Adidas, who embarrassed their new client, the Miami Hurricanes, with laughter-inducing nameplate designs, Under Armour has risen to the occasion and stepped up its apparel deals with multiple universities.
Stemming away from the mainstream suppliers, programs including newcomer Notre Dame and Auburn have addressed their allegiance to Under Armour.
In fact, Auburn is so happy with the brand that a long-term deal was struck, giving Under Armour exclusive rights until 2025.
Auburn & Under Armour extend partnership through 2025
— Brett McMurphy (@Brett_McMurphy) October 1, 2015
With the debut of their new Under Armour grid jerseys for the 2015 season, Auburn was fairly pleased in the results, but that’s not to say it’s the sole culprit of inking a multi-year deal with the Baltimore-based performance apparel company.
— Auburn Tigers (@AuburnTigers) October 1, 2015
And regardless of the jeers Auburn is producing this year by needing an overtime with Jacksonville State and losing at home to unranked Mississippi State, enlisting in Under Armour for the next decade might be the best news to hit the campus.
They’ll have their next three games (San Jose State, Kentucky, Arkansas) to get their acts together before facing Ole Miss, A&M and Georgia in consecutive weeks.
*Featured Photo (above) credit to Twitter