The Big 12 sent a cease and desist letter to ESPN regarding the use of player likenesses magnifier menu chevron-left chevron-right chevron-down

Big 12 sends ESPN cease and desist over Star Wars ad

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The Big 12 sent a cease and desist letter to ESPN for use of Baylor and TCU football players in a Star Wars commercial. The news was confirmed by Big 12 commissioner Bob Bowlsby to CBS Sports on Thursday.

The commercial in question was aired prior to the game between the two schools on November 27th. It included the release date of the movie as well as ticket information, which signified the use of the players to sell a movie.

The schools used were apparently unaware of the involvement.

In a statement, ESPN claimed that the situation had been cleared.

“After the Big 12 brought this to our attention, we worked closely with them to resolve the situation,” the network said. NCAA rules prohibit player likenesses being used in terms of compensation, nor are players allowed to endorse any commercial product.

The video has since been removed from ESPN’s website.

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