Home Lifestyle Nike signs LeBron James to largest deal in company history

Nike signs LeBron James to largest deal in company history

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Move over Michael Jordan, make room for LeBron James, because today the star athlete has signed the largest life-time contract ever in the 44-year history of Nike.

The deal amount is still undisclosed, but believed to be much higher than the 10-year, $300-million contract Kevin Durant signed this summer. It furnishes LeBron among the elite names in NBA history, as both a player and a business mogul.

It also proves the star’s every-growing popularity among consumers.

Playing ping pong with Cleveland and Miami the last five years, LeBron’s sheen among fans had seemingly taken a hit. But the deal cements that perception’s fallacy.

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*Featured Photo (above) credit to USA TODAY Sports

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