Home Lifestyle Nike signs LeBron James to largest deal in company history

Nike signs LeBron James to largest deal in company history


Move over Michael Jordan, make room for LeBron James, because today the star athlete has signed the largest life-time contract ever in the 44-year history of Nike.

The deal amount is still undisclosed, but believed to be much higher than the 10-year, $300-million contract Kevin Durant signed this summer. It furnishes LeBron among the elite names in NBA history, as both a player and a business mogul.

It also proves the star’s every-growing popularity among consumers.

Playing ping pong with Cleveland and Miami the last five years, LeBron’s sheen among fans had seemingly taken a hit. But the deal cements that perception’s fallacy.

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*Featured Photo (above) credit to USA TODAY Sports


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