The Heisman Trophy ceremony was last weekend and though ESPN broadcast it, not many people tuned in.
According to Sports Media Watch, the ceremony drew a 2.0 overnight rating, mirroring last year’s rating when Marcus Mariota won the coveted award.
There have been many theories as to why the ratings were so low, from ESPN expanding coverage to 90 minutes for just three finalists to the race this year being fairly one-sided. However, Stewart Mandel of Fox Sports offers another theory.
No coincidence Heisman audience has plummeted since the ban on voters disclosing ballots. Zero coverage during the week leading up to it.
— Stewart Mandel (@slmandel) December 15, 2015
— Sports Media Watch (@paulsen_smw) December 15, 2015
Alright, let’s settle this. Look at when Mark Ingram won the Heisman back in 2009. It was a deep finalist pool that year, headlined by the possibility that Tim Tebow would win the award for a second time. It can be similarly said for 2012, when Johnny Manziel beat out a fellow speedy quarterback in Collin Klein and Notre Dame linebacker Manti Te’o.
Which brings the conversation to this year. Just like last year, despite their being three finalists, EVERYONE knew who was going to win. There was no doubt that Henry was going to walk away with the hardware.
More importantly, 90 minutes, ESPN? Really? Don’t kid yourself. Nobody gives a rat’s wazoo about all the highlights and filler. All that matters is the last 10 minutes, if not less. Sure, the network’s goal is to make money, but maybe create engaging content instead of just the usual self-indulgent…I’m not going to use that word.
Either way, one thing is certain. The way the ceremony is presented on television has to change, and fast.
*Featured Photo (above) credit to USA TODAY Sports