Today, the Charlotte Hornets revealed a phantom black, sleeved “Pride” uniform to be accessorized by the players next season. The alternate uniform, which may be worn as many as six times, features “Buzz City” along the chest, as well as its logo along the waistline.
The phrase “Buzz City” appears in white with a teal hue around the perimeter, while the numbers, the player’s name and the Buzz City logo are all solid teal. The uniform features stripes in a teal-white-teal pattern on both sides that cross at the bottom of the shorts just below a teal silhouette logo.
Like the team’s white home, purple road and teal alternate uniforms, the Pride uniform features the crossover-style V-neck and the logo on the waistband pay homage to the original Hornets.
— Phil Hecken (@PhilHecken) June 26, 2015
“The Pride uniform is designated to celebrate something local to a team or region, and it was obvious to us that it needed to commemorate Buzz City,” said Hornets Sports & Entertainment President & COO Fred Whitfield. “Buzz City is about the enthusiasm that our fans have for our team and our city, and this uniform allows us to put that feeling into a physical banner that our players display.”
As with the team’s home, road and alternate uniforms and its overall brand identity, the Pride uniform was designed in collaboration with senior executives within the Hornets organization: Jordan Brand and the NBA’s Global Merchandising Group.
Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and involving some of the world’s most highly recognized designers.
The uniforms are manufactured by adidas and feature the Revolution 30 technology found on all current NBA uniforms that dries twice as fast as previous NBA uniforms.
Other features include body-mapped zones to provide maximum ventilation and comfort, as well as FORMOTION technology that reduces seams to optimize natural movement and decrease friction between the skin and the jersey.
The engineered arm hole has 360-degree stretch fabric for added range of motion.
— Charlotte Hornets (@hornets) June 25, 2015
The uniform will be on display at the Hornets Fan Shop at Time Warner Cable Arena beginning tomorrow. Player name and number tees featuring the design of the new jerseys will be available for sale immediately.