The summertime has been sweet to the hospitality industry with patents such as Pizza Hut Hong Kong’s 2-in-1 property to convert its pizza boxes into movie projectors.
After Pizza Hut speared that project with top advertising agency, Ogilvy and Mather, KFC tackled its own piece of intellectual property, a “Memories Bucket” with capabilities to print out photos stored on a smartphone.
Assembled in its Canadian division, KFC fiddled with its chicken-holster-of-a-bucket and installed bluetooth technology, which creates Polaroid quality images.
https://twitter.com/verge/status/626432016943304704/photo/1
While the 60th anniversary special edition bucket isn’t expected to hit consumer hands any time soon, Grip Limited – the agency behind “Memories Bucket” – and its copywriter and social content strategist both confided in the fact that multiple prototypes are in progress.
Grip Limited’s Jeff Collins and Matthew Stasoff on linking “Memories Bucket” technology integration to satisfy its new client base:
“Many fans have told us that throughout the years, so many of their family memories have been celebrated around a KFC bucket, but when we looked at our newest generation of fans and thought about how their memories are shared today, we realized that so many are stored on phones and online, and very few are tangible. We started thinking of ways to offer them the same sort of physical memories their parents might have had, but in a way more relevant to them.”
Can’t get enough of Campus Sports? Follow us on Twitter, Facebook and Instagram to stay updated with the latest news and exclusive giveaways!
