Texas Longhorns using phrase coined by Bo Schembechler

Legendary Michigan Wolverines coach Bo Schembechler arrived to Ann Arbor in 1969 and from his very first season, he told his team that he wanted them to be champions. He even created a new catchphrase for the program to use.

“Those who stay will be champions!”

Now, Michigan isn’t known for having a flashy catchphrase such as “Roll Tide”, “War Eagle”, “Gig ‘Em”, or “Hook ‘Em Horns”, but those six words have become a staple within the Michigan football universe. Another storied football program is now using that catchphrase as their own.

According to College Spun, the Texas Longhorns have now plastered Schembechler’s famous words on their wall in the locker room. Maybe it’s just a sign of respect as they are making an homage to Wolverines’ coach, but it sure doesn’t seem like it.

Bedford on perseverance: "Those who stay will be champions, on and off the football field, when it's all said and done."

— Longhorn_FB (@Longhorn_FB) August 14, 2015

I know at least a few Maize & Blue fans that wouldn’t appreciate Texas using that phrase as their own. It also doesn’t help that the Wolverines trademarked that phrase over thirty years ago.

Can’t get enough of Campus Sports? Follow us on Twitter, Facebook and Instagram to stay updated with the latest news and exclusive giveaways!

*Featured Photo (above) credit to USA TODAY Sports