This is news that fans of the Pittsburgh Panthers and tradition are going to love hearing. After being rumored for much of the summer, University of Pittsburgh athletic director Scott Barnes has announced that all of the school’s sports teams will go back to the popular script logo by the 2016-17 seasons.
Barnes told the Pittsburgh Post Gazette’s Sam Werner the news during a recent interview.
“It’s a vehicle to tell our story, who we are,” Barnes said. “It’s something that once you build brand equity in, it helps you tell your story. That’s Pitt. If you have success, which we believe we will, then that just grows your opportunities. To be all over the map with our logos, it sends the wrong signal. If we’re going to do this right, we’re going to do it together.”
Last season, the Panthers football team ditched their block lettering in order for the script logo to return on the helmet. There wasn’t much fanfare, but it was a well-received change.
While the script logo is a bit of a blast from the past for Pitt fans, it will be produced in the current navy blue and vegas gold colors.
However, a throwback down the line would not be surprising.
Now that all of the sports teams on campus will be representing their proud Pitt colors with the script logo, the university should take the opportunity to start mass producing new merchandise to put on sale.
[H/T: Cardiac Hill]
*Featured Photo (above) credit to Pittsburgh Athletics.