It is no secret that many companies have been affected by customers dropping their cable companies and going to just streaming services like Netflix and Hulu. One company that has taken a big hit in the last year is ESPN and now they are hoping to possibly change that.
It was reported on Thursday that ESPN will begin selling its own live streaming TV package directly to consumers online. However, according to The Information, ESPN won’t be offering high-value content, like professional football and basketball, and will only offer “niche” and “possibly some types of college sports.”
They also have no plans to offer its full programming lineup, like SportsCenter and Pardon the Interruption, to customers at this point. ESPN hopes this will relieve some of the pain of them losing more than 7 million subscribers over the last two years.
What this essentially does is pander to the younger generation looking to avoid paying for cable into the future. While it is a start, fans will have to look elsewhere to get their major sports fix.