At last night’s Battleground pay-per-view, Dean Ambrose retained his WWE Championship and making it the exclusive property of Smackdown Live and leaving Monday Night Raw, the company’s flagship show, in an awkward position. It now looks like a second world championship will be added very near in the future.
It was reported Dave Meltzer of the Wrestling Observer Newsletter that the current plan is for the company to split the world championship or introduce a second world title for Raw, by the end of August. The title picture could be cleared up as tonight’s episode of Raw and a new champion would likely be crowned at SummerSlam on August 27.
The championship picture was pretty muddled during the early 2000s once WWE acquired rival promotion WCW and its championship was unified with the top prize in Vince McMahon’s company in 2001. Just a year later, following the original brand extension, Raw was left without a world title, prompting then-General Manager Eric Bischoff to introduce the World Heavyweight Championship and present it to Triple H.
The brand split ended in 2011, but both titles floated around for two years before they were unified in 2013 with Randy Orton defeating John Cena in a ladder match at TLC. It will certainly be interesting to see how the company handles this championship situation heading into the biggest show of the summer.