The Michigan Wolverines celebrated a new era by switching to the Jordan Brand as the apparel sponsor for the football program. On Saturday, the Michigan band responded with a tribute to the new apparel brand.
A photo from the press box surfaced on Twitter that shows the band forming the Jordan “Jumpman logo” on the field during halftime.
— Darren Rovell (@darrenrovell) September 3, 2016
That’s pretty impressive? And I’m sure Jordan appreciates the extra marketing.