Photo: Michigan band forms Jordan logo at season-opener

The Michigan Wolverines celebrated a new era by switching to the Jordan Brand as the apparel sponsor for the football program. On Saturday, the Michigan band responded with a tribute to the new apparel brand.

A photo from the press box surfaced on Twitter that shows the band forming the Jordan “Jumpman logo” on the field during halftime.

1st game under Jordan brand, with Jordan at the Big House, the Michigan band responds (H/T @bradgalli, @brentpenter) pic.twitter.com/hkpcZPzrqZ

— Darren Rovell (@darrenrovell) September 3, 2016

That’s pretty impressive? And I’m sure Jordan appreciates the extra marketing.

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