GLORY kickboxing has a new strategic partner thanks to an investment from former NBA star Yao Ming’s private equity firm.
On Monday, GLORY announced it has completed a Series B financing led by Yao Capital. As a result, Yao Capital will now own a “significant strategic stake in the company.”
The move comes at a time when GLORY is planning to increase the number of events in the next calendar year, while expanding into different ares of the world like Latin America and Southeast Asia.
“To me, the sport of kickboxing is a synonym for courage, grit and the will to succeed,” Yao said in a statement. “As kickboxing is gaining worldwide popularity among the younger generation, Yao Capital is pleased to partner with GLORY, the world’s number one league in this field. Today, we join forces to promote the sport of kickboxing and encourage more young people to be involved in this sport to become the hero in their own life.”
In 2017, GLORY is expected to host 18 events along with venturing into the world of reality television.
“GLORY will engage with fans more than 2 billion times in 2017 across our live events, television, and digital and social platforms; and growth is accelerating,” said Scott Rudmann, Vice-Chairman and co-founder, GLORY. “GLORY athletes are the best strikers in combat sports. Our television ratings as well as consumer engagement with our brand are increasing everywhere around the world. Fans, broadcasters, and sponsors have recognized GLORY as the ‘go-to’ property for the pinnacle of kickboxing and stand-up combat.”
It is a major step forward for GLORY as the company looks to expand its presence and reach.
If things go as planned, it should be exciting to see what the world’s premiere kickboxing promotion has in store for the future.