Big 12 football is finally joining the rest of the developed nation by determining it’s champion in a championship game beginning next season. And when the Big 12 Championship takes place for the first time since 2010, it will be in one of the greatest venues in the country.
According to ESPN’s Brett McMurphy, the Big 12 Championship will be played at AT&T Stadium (aka Jerry World) in Arlington, Texas, home of the NFL’s Dallas Cowboys.
AT&T Stadium will host the title game from 2017 through 2021.
Big 12 title game will be held at AT&T Stadium in Arlington, Texas, from 2017-21
— Brett McMurphy (@Brett_McMurphy) November 18, 2016
AT&T Stadium has a capacity of 100,000, so there will be plenty of room for fans to watch the conference determine it’s champion. The hope is that a title game will give the Big 12 teams one final showcase and opportunity to improve their College Football Playoff resume.
Just two years ago, Baylor and TCU were snubbed from the playoff thanks to the lack of a conference championship game, so the Big 12 wants to ensure that does not happen again.
After all, teams in the playoff means money for the conference.