The UNC football program will enjoy a rare curiosity in branding this year.
For the 2017 college football season and beyond, the Tar Heels will switch to Jordan Brand uniforms, meaning they will have basketball logo on their football jerseys.
The team announced the change at halftime of their home win game against Duke on Saturday.
UNC will now be the second college football program to wear the Jumpman logo on their jerseys, joining the Michigan Wolverines.
ICYMI: Jordan Brand promo video from halftime of the basketball game. pic.twitter.com/1qIB2RTbBV
— Carolina Football (@TarHeelFootball) March 5, 2017
Jordan was at mid-court for the announcement and was met with raucous applause and cheering. The decision to move from Nike to Jumpman is surprising only in that it didn’t come sooner.
Cutest thing I have ever seen pic.twitter.com/gwS2x1FX9t
— Sydney Fedora (@sydneyfedora) March 4, 2017
Head football coach Larry Fedora had the following to say about the switch:
“We’re excited to partner with Michael Jordan – the greatest athlete of all-time – to bring the Jumpman into the Carolina football program,” says Fedora. “Michael’s impact on the University of North Carolina and the sports landscape in this state is incredible. Our partnership will bring us a greater association with MJ and his brand on the football field moving forward.”
The Tar Heels face a challenge next season, as quarterback Mitch Trubisky is moving into the NFL Draft and is expected to be the first quarterback off the board. They may struggle to seize control of what will figures to be a wideopen ACC next season if they are unable to find stability at the most important position.
North Carolina finished 8-5 last season and lost a close game to Stanford in the Sun Bowl. They’ll be looking to channel some of Jordan’s greatness going forward.