Former UCF Lineman Jah Reid Suing For Use Of His Likeness

Jah Reid is seeking compensation, as well as punitive damages against his alma mater.
The former UCF Knight says that the school used his image and likeness to promote football camps without receiving his permission first.
The impending lawsuit was first reported by Yahoo! Sports.
If Reid is awarded the total sum he is seeking, it would be a mighty inconvineice for the university. Reid is seeking $200,000 in compensation for the use of his image. He is also seeking an additional $600,000 for punitive damages from the university. He claims that they used his name and images of him playing with the Knights, as well as with the Kansas City Chiefs, as a way of promoting their football camps.
Reid’s lawsuit is specifically directed towards the UCF Athletics Association and “Rise and Conquer LLC.”
Rise and Conquer LLC, referred to as “R&C” in the lawsuit, is a company Scott Frost helped establish to promote football camps. In promotional material for the camps, images of Reid in his UFC uniform, and Kansas City Chiefs uniform are accompanied with the words “Come to camp and have the chance to earn an offer like Jah Reid.”
Reid was selected in the third round by the Baltimore Ravens, and was twice named first team All-Conference USA. He started ten games for the Chiefs in 2015, and was a back up on their roster in 2016.
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