Texas President To Gene Simmons: You Can’t Trademark The Hook ‘Em Sign


Gene Simmons, legendary rock and roller and member of the famous band Kiss is looking to trademark the hand gesture commonly referred to as “devil horns” by rock music fans.

If it looks familiar, it’s because the Texas Longhorns use a similar gesture for their “Hook ‘Em Horns” symbol.

That isn’t going to fly, according to University of Texas president Greg Fenves.

Kiss peaked in popularity in the late-1970’s/early-80’s. For what its’ worth, Texas football peaked in popularity on Jan. 4, 2006.

In addition to being the universal hand symbol for rock music and Texas football, it also means “I love you” in American Sign Language (ASL).

It seems like there will be no shortage of obstacles in Simmons’ quest to get the hand gesture trademarked. In addition to Texas University and ASL, there will no doubt be countless other over-the-hill rockstars lining up to challenge the application that Simmons submitted to the U.S. Patent and Trademark Office.

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