WATCH: Benny Snell Jr. Heisman Campaign Launched

Benny Snell Jr., the Kentucky football star who is off to a hot start in 2018, now has an official Heisman Trophy campaign. This week, the Wildcats announced the website SnellYeah.com which is dedicated to showing off the team’s standout running back.

The website features a list of Snell’s accomplishments along with a video of the running back discussing his journey to the SEC.

“Nothing’s ever been given to me. I’ve been overlooked longer than I can remember. Schools didn’t offer. I ran harder. When I got my opportunity, I took it. It’s a good thing I love this game,” Snell says. “But even as the yards piled up, I got my haters. You can knock me down. You can say I’m just alright. You can call the numbers lucky. You can call me nothing special. You can tell people not to buy the hype. That’s fine.

“I don’t play for recognition. I don’t play for awards. I play for Kentucky.”

This season, Snell has rushed for 540 yards and seven touchdowns. Throughout his career in Lexington, the Westerville, Ohio native has 2,964 rushing yards and 39 touchdowns. He’s topped 1,000 yards in every full season he’s played.

A full look at Snell’s career stats entering Week 5 of the college football season can be seen below.

  • 2,964 career rushing yards (36 yards from becoming the third Wildcat with 3,000)
  • 15 career 100-yard games (three away from tying school record)
  • 39 total touchdowns, breaking Randall Cobb’s UK record
  • Set the school record for points in a season with 116 in 2017
  • Set the school record for touchdowns in a season with 19 in 2017
  • Already ranks seventh in SEC history for touchdowns prior to a player’s senior season, 10 away from tying Herschel Walker’s record
  • On pace to enter SEC’s top-10 all-time leading rushers by the end of this season