The new Lonzo Ball signature shoe by Big Baller Brand has been unveiled. After the initial ZO2 sneaker was released last year with a price tag of $495, Big Baller Brand is back at it again but this time the sneaker comes at a more affordable price.
The newest addition to the Big Baller Brand collection, dubbed the 2.19’s, carries a price tag of just $200.
Darren Rovell of ESPN shared the first photos of the new sneaker on social media.
Check it out:
JUST IN: @bigballerbrand drops price for second version of @ZO2_ sneakers. The 2.19’s are priced at $200, down from $495 for last year’s versions. pic.twitter.com/1xnqT6rytQ
— Darren Rovell (@darrenrovell) October 17, 2018
Not too shabby.
Compared to the first edition of the ZO2 sneaker, this is definitely an upgrade. Add in the slashed price, and it looks like LaVar Ball is finally understanding how the business and sneaker industry works.
The shoe comes in three colorways — Madagascar, New White, and Lilac.
From SLAM Magazine:
The brand will begin taking pre-orders today and is rolling out three different colorways to inaugurate the ZO2.19. One edition, titled “Madagascar,” is a multi-color collage that features different shades of red, blue, orange, white, green and black. Another edition is named “New White” and features gum soles. A third version referred to as “Lilac” has the pale violet tone found on the flowers its name after. Throughout the season the brand will be dropping a whole slate of new colorways, including a couple of Lakers-themed editions. Among those Lakers colorways is a black, yellow and white sneaker which Zo actually teases in one of the videos shot as part of this reveal. There will also be a triple-black edition among other single-color versions on the horizon.
Get yo merch.
https://www.instagram.com/p/BpCqZ-VnYC7/?hl=en&taken-by=zo
