NBA free agent Carmelo Anthony will be doing his part to give high school basketball players a bigger platform. On Thursday, February 14, it was announced that Anthony will be investing in “Overtime,” a Brooklyn-based basketball network.
According to the New York Post, Overtime will be receiving $23 million in Series B funding from Anthony, MSG Networks, and Venture-capital firm Spark Capital.
Overtime features videos of some of the top high school basketball stars that are shared on YouTube, Facebook, Instagram, Snapchat, and Twitter. The network gives promising stars a bigger platform and audience.
Variety.com explains just how big of an audience Overtime delivers.
Currently, Overtime’s videos are viewed more than 550 million times per month, up from 112 million views in January 2018, according to the company. It now has 55 employees, more than double 24 a year ago, and Overtime plans to staff up in content, talent, ad sales, and commerce.
“We’re trying to build the digital equivalent of a linear sports network,” said CEO Dan Porter, who was previously WME’s head of digital. “We need enough programming every day to feel like that’s real.”
Overtime will be moving its headquarters to the Dumbo neighborhood in Brooklyn, New York. The company’s move to their new 15,000 square-foot space is planned for the Spring.