Lonzo Ball’s latest move appears to put the nail in the coffin for the Big Baller Brand. The demise of the Triple B-brand — which the Los Angeles Lakers star owns a 51 percent share of — has been looming after reports that Lonzo parted ways with Big Baller Brand co-founder Alan Foster, who was a close friend of his father.
As it turned out, Foster has a criminal past and Ball suspects the family confidant of using Ball’s money to enrich himself. Foster had access to Ball’s finances and was unable to account for $1.5 million in missing funds.
That led to a cryptic Instagram post from Lonzo about becoming his own man which featured a Nike campaign quote, and a video posted by Ball’s manager Darren Moore aka D-Mo, which showed a pair of ZO2 sneakers being tossed into the trash.
Now, Lonzo has completely distanced himself from the brand.
In a post on social media, it appears that Ball has covered up his Big Baller Brand logo with a pair of contorted dice. It may not be the best-looking dice you will ever see, but at least he won’t have to stare at the BBB logo every morning.
And then, there is this: Big Baller Brand as a whole could be coming to an end.
According to Ramona Shelburne of ESPN.com, the Ball Family has discussed folding Big Baller Brand and anything that Alan Foster was previously associated with, which could include LaVar Ball’s Junior Basketball Association (JBA).
The Ball Family had discussions over the weekend about folding @bigballerbrand and anything associated with Alan Foster. Story coming shortly on ESPN.
— Ramona Shelburne (@ramonashelburne) March 25, 2019
The only question we have now is: will Lonzo finally be signing with Nike like he should have from the beginning?