The 2019 WNBA Draft is right around the corner as it begins on April 10. Notre Dame’s Arike Ogunbowale and Baylor’s Kalani Brown headline the group of 12 players who will be attending the draft at the Nike New York headquarters. The draft is not the only exciting thing for the WNBA as the league has released new jerseys for the 2019 season.
The new threads will only have the number on the back of the jersey, a change from the ones in the past. The front of the jerseys contains the team’s logo, the jersey sponsor, and the AT&T logo, the league’s sponsor. Nike partnered with the WNBA to create these jerseys and the famous swoosh will also be on the front of the new jerseys.
The look of the jerseys has changed as they are more clean-cut than the old ones. The sleeves are a little wider than before, which should give the players a broader range of motion on the court. The jersey set names also changed as the WNBA ditched the traditional terms of home and away.
The home jersey will now be called the “Icon Edition silhouette,” which will feature the team’s primary color. The away jersey is now called the “Statement Edition silhouette” and features the team’s secondary color. The WNBA’s decision to get rid of the names home and away could be a clever marketing ploy for the league.
The lack of numbers on the front of the jerseys gives companies more space. Instead of having a small decal on the strap like in the NBA, a company logo can stretch across the front of the jersey. This additional endorsement space could provide the WNBA to experience huge financial growth.
The league has a much smaller audience than the NBA, but these jersey changes could bring in more viewers. The 2019 WNBA season does not start until May 24 so it will take some time to see if the new jerseys are a success.