The Mid American Conference will never be as big as the SEC or its Midwestern football counterpart, the Big 10, but they have surely been growing over the last few years.
With the MAC actually landing a BCS bowl berth in its closing years (Northern Illinois in the Orange Bowl), they have been gaining momentum for a while now.
The conference will now get more exposure on television when they add CBS Sports Network as a broadcast partner.
According to College Football Talk, ESPN and CBS now have a sublicense agreement for the MAC to appear on the latter network starting in 2015.
CBSSN will now broadcast up to twelve football and twelve basketball games through 2018-2019. The 2015 football season will see the six games played on CBSSN, including two Thursday night games and a game on Black Friday.
“Today’s announcement is another important step in the continued growth of Mid-American Conference television coverage,” said Mid-American Conference Commissioner, Dr. Jon Steinbrecher. “Having CBS Sports Network join us is part of our vision for the growth of live national coverage for our fan base. This agreement provides another platform to showcase the outstanding students attending Mid-American Conference member institutions.”
For years, the MAC has been overshadowed by larger games that are played on the bigger channels in the ESPN Family of Networks, like ESPN and ESPN2.
The CBS Sports Network does not provide as much of a viewership for the MAC, but it will take away from the larger games burying the MAC games.
CBS Sports Network now holds partnerships for home Army and Navy games, the MAC, Conference USA, and the Mountain West Conference. The Network has also been known to broadcast notable Division II and III games.