In recent years, many professional stadiums and ballparks alike have seen an influx in concert popularity at their respective venues. Yesterday, the National Champion Ohio State Buckeyes elected to open the Horseshoe gates to a Rolling Stones concert, the first time the stadium had played host to a concert in roughly 12 years.
As many would expect, the Rolling Stones drew a fantastic crowd generating roughly $600,000 in profit for the Buckeyes, according to Evan Weese of BizJournals.com.
Ohio State vice president of university and business advancement Xen Riggs informed Columbus Business First about the university’s decision to host the event and benefits of the concert.
“What you have to remember is, the ‘show’ didn’t end until Tuesday, with labor bills,” he said. “(Profit) is probably north of $600,000. I don’t know if I was expecting (any amount) in particular, (but) we’re very happy. That’s probably the range we would hope for.”
The Rolling Stones were a huge hit for the Ohio crowd selling out the venue to the tune of 60,000 people. Because of the concert’s success, the Horseshoe will host two more summer concerts including the likes of Buckeye Country Super Fest on June 20-21, and One Direction on Aug. 18.
This strategy is certainly a major advantage to the Buckeyes and should be an easy way for the school to raise more funds. Still, fans must wonder, why the Rolling Stones then One Direction? Certainly a strange conglomeration of talent, but undoubtedly one that will sell out.
*Featured Photo (above) credit to USA TODAY Sports