Photo: The Burger King takes in the Belmont Stakes

As millions of people around the world gather to see whether American Pharoah will be able to make history and win the Triple Crown by bringing home a win at the Belmont Stakes, there was a very familiar face in the crowd.

In the latest sign of marketing brilliance by the folks at Burger King, a camera shot from NBC showed none other than the Burger King himself hanging out in American Pharoah’s owner’s box with training Bob Baffert.

If you recall, The Burger King was a part of Floyd Mayweather’s entourage that walked him to the ring for his fight with Manny Pacquiao. Burger King reportedly paid a hefty sum — $1 million — for that appearance, so you know they aren’t afraid of shelling out the money to find their way on TV.

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