A promo video featuring shirtless athletes does two things: It makes female fans drool and makes male fans want to hit the gym immediately.
It should also get you to buy football tickets, which is exactly what the Florida Gators had in mind with their mini-vid showing how “pumped” they are–both emotionally and muscularly–for the upcoming season.
A GatorZoneFB instagram video may have been the greatest idea in the history of college football promos. It gets to the point in a 10-second slot — tells the masses how psyched they are for football season while encouraging STH’s to renew their season tickets and watch the Gators play.
The message is quite convinving. The row of twelve-pack abs doesn’t hurt either.