In a report originating from Bloomberg News, South Korean automakers, Hyundai, will likely replace a 14-year relationship that GM shares with the NFL.
In a 2013 research study, General Motors ($170-175 million in 2013 sponsorships) ranked sixth behind AT&T ($175-180 million) and Nike ($230-235 million) as leaders in domestic sponsorships.
As a thank you for General Motors’ charity to the league, the auto company’s GMC division — and its 2014 GMC Sierra — was featured in the 25th anniversary of Madden.
This ingenious product placement included the truck’s appearance post-Super Bowl victory and the championship’s MVP reception of a GMC model.
A 2013 survey spearheaded by Turnkey Intelligence concluded that 43 percent of “avid fans” recalled the NFL’s official sponsors, while 37 percent would recommend a product from either of the NFL’s sponsors.
Deemed only a rumor circulating the water cooler until contracts are signed, the NFL will be enshrined with other Hyundai clients, including the NBA (with its Kia Motors affiliate), FIFA and IMG College.
Market Value of both GM and Hyundai as of June 22
NYSE symbol: GM
+0.08 percent at $36.19 per share
Market capitalization: $58.04Bn
Hyundai Motor Co.
Xetra symbol: HYU.DE
+0.80 percent at $40.20 per share
Market capitalization: $16.67Bn