According to The Tennesean, the Tennessee Titans have issued naming rights to Nissan North America and, in turn, will refer to home as Nissan Stadium.
Apart from undisclosed financial jargon, a press conference is due up tomorrow to discuss an alleged partnership for the next two decades.
Previously holding naming rights to the Tennessee Titans home stadium was Louisiana-Pacific Corporation, of which a break up between the two is scheduled once their 10-year contract expires.
From “Adelphia Coliseum” to “The Coliseum” to “LP Field” (1999-2015)
Since its inaugural opening in 1999, Adelphia Business Solutions were the first to christen their name for the stadium (Adelphia Stadium 1999-2002), but with complications in making payments on a 15-year/$30 million deal, they lost those rights.
Until 2006, the Titans’ stadium would be affectionately known as The Coliseum, but in 2006, Louisiana-Pacific Corporation bought naming rights with a 10-year/$30 million price tag.
Facts and Figures: LP Field
Erected by architectural firm, HOK Sport, who are helping in the design of the Atlanta Falcons’ new stadium
Cost: $290 million
Field surface: Bermuda sod
Played host for The Rolling Stones on June 17, 2015
Music City Bowl, a NCAAF bowl game between an SEC and ACC opponent
Country Music Association (CMA) Music Festival, a 4-day concert event that accommodates over 250,000 fans annually
*Featured Photo (above) credit to USA TODAY Sports