Chris Balas of thewolverine.com reported earlier today that Michigan was expected to announce they would name Nike their officially sponsor. Now, the Wolverines officially made the announcement via their Twitter account and will begin their partnership in August of 2016 after their contract with Adidas is over with.
— University of Michigan (@UMich) July 6, 2015
Why did Michigan choose Nike?
“After careful consideration, the right partner for the University of Michigan was NIKE,” said interim director of athletics Jim Hackett in a press release. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.
“NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”
Let’s just hope Nike does not change the traditional look of the maize and blue.
*Featured Photo (above) credit to USA TODAY Sports