It’s no secret that if you work in athletics at the University of Texas you are going to have a few critics. If you are in charge of the entire athletic department, you will hear even more of the criticism.
Texas athletic director Steve Patterson is not in the business of pleasing fans with every single decision he makes. The truth is, not everyone is going to agree with some of his difficult choices. Patterson is okay with that.
“Some people may like what we’re doing and some people may not,” Patterson said Friday, according to The Dallas Morning News. “But somebody has to make tough decisions day in and day out to try to stay focused on what’s most important to us.”
The athletic director wears a lot of hats. He is in charge of hiring new coaches, raising money for his department, and also networking year around to find loyal supporters. Alienating fans might not be the smartest move.
Most of the time it’s the coaches who are losing their jobs for not performing well, but fans of the Texas Longhorns may start to pass the blame to the athletic director because of his brash personality.
There have been a lot of changes for the loyal Longhorn followers over the past few years, and Patterson admitted some fault to that.
“I think we probably haven’t communicated as smoothly on some things as we would have liked to,” Patterson said. “Sometimes, we are moving as fast as we can to deal with the changing environment in college athletics.”
*Featured Photo (above) credit to USA TODAY Sports