The Texas Longhorns are one of the most profitable programs in all of college football. Thanks to the prestige that surrounds the program and the Longhorn Network, the University of Texas was able to bring in a whopping $161 million in revenue last year.
That doesn’t mean the university is satisfied, however.
In a report from Chip Brown of HornsDigest.com, coaches, season ticket holders and boosters were getting upset with Texas athletic director Steve Patterson because of the way Patterson was seemingly only focused on adding every possible penny to the university’s revenue stream.
Well, now we can understand why the Longhorns coaches may be upset and let’s just say: you should never mess with anyone’s food.
As it turns out, Texas coaches will no longer receive free meals in the dining halls. If the coaches want to go visit a player to check up on him, they must pay ten dollars for some grub. The effort will apparently save the university $300,000.
“Coaches used to be allowed to go into the athletic dining hall whenever they wanted under Dodds, often to bond with their student-athletes or have a one-on-one conversation,” Brown wrote. “Under Patterson, coaches are only allowed 30 visits per year. If coaches go to the athletic dining hall more than that, they have to pay $10 for each visit out of their own pocket.”
Also, if coaches want to visit a player in the dining hall, they most do so before 6 p.m.
Sheesh, Patterson really is getting pretty serious about that revenue stream. It is very easy to see why some people may be rubbed the wrong way.
*Featured Photo (above) credit to USA TODAY Sports