There are infinite ways to advertise clothing in online stores to make them appear so flattering that the buyer is okay with making the purchase before trying the apparel on. Of those infinite ways, this ad on the Ali Express site is not one of them.
BuzzFeed found this ad for plus-size pants.
Instead of booking a plus-size model to sport the candy-colored leggings, these people squeezed a skinny person into one of the pant legs. There are a couple examples on the site of thin models wearing plus-size pants, but this one takes the cake.
The BuzzFeed article appropriately asks: “Who thought this was a good idea?!”
We’re want to know if the person who came up with the idea flunked out of their visual merchandising course in design school.
*Featured Photo (above) credit to USA TODAY Sports