NFL, Twitter saddle up for a two-year, unpaid partnership

The NFL continues its technology surge for the upcoming season by heightening levels of live updates that are specifically tailored for Twitter, which is described in the two-year deal as a “unique NFL package.”

According to dialogue in an NFL press release, which provided a one-page overview:

“The National Football League (NFL) and Twitter today announced a new multi-year partnership to deliver uniquely packaged official NFL video and other types of content to fans daily, year-round. Partners since 2013 through the Twitter Amplify program, NFL and Twitter will offer brands the opportunity to present official NFL content created specifically for the Twitter platform, on PCs, tablets, and mobile devices. The partnership breaks new ground in creative programming, improved video delivery, and brand integration with NFL content on Twitter.

Twitter users will have access to significantly more official NFL content than in the past, including ingame highlights from pre-season through Super Bowl 50, as well as unique programming like breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and relevant archival video. Furthermore, the NFL and Twitter will continue to collaborate on new discovery features and user experiences to broaden access of NFL content to millions of fans.”

Two previous partnerships have taken place amongst the multi-billion dollar industry of the NFL and the social media giant, Twitter. Those two deals were very short-lived, owning up to only one year each.

And a contract is rarely a one-way street. With that said, Twitter intends to extend its shallow target market of mostly a younger generation, while the NFL wants to absorb its content and image into the cranium of any existing Twitter account.

In addition to its user-friendly renaissance, the NFL instituted the dynamics of how an RFID chip would enhance the data-gathering process. This season, the tracking device will be installed into the shoulder pads, which relay information back into highly-mounted receivers in a stadium.

The main purpose of chip integration will provide real-time updates on a player’s movement, including acceleration and overall speed. However, the Catch-22 of gaining access to this information is exclusive to only owners of Microsoft’s Xbox One console.

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*Featured Photo (above) credit to USA TODAY Sports

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