After inking a long-term contract with Nike for $169 million, Michigan and its interim athletic director Jim Hackett have laid eyes upon the Wolverine’s new threads which includes the Jumpman logo replacing a traditional Nike swoosh.
With its program formerly deeply rooted in adidas, the move to Nike was an example of this off-season’s transactions in the sponsor wars that witnessed Notre Dame and Under Armour forming their own truce, along with adidas snagging Arizona State and Miami from Nike.
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Although it’d be reverent of Michigan football to associate itself with branding under that category, tacky-in-khaki head coach Jim Harbaugh – like his colleague Hackett – is at peace with the new design that’ll also find itself printed on the men’s and women’s Michigan basketball team jerseys.
Michigan will begin its season tonight at 8:30 PM ET against the Utah Utes, of which Popular Mechanics coined as a ‘cupcake game’ for Michigan. After learning about Utah over-hearing such a comment, Pop Mech shipped a dozen cupcakes to Utah as a peace treaty.
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*Featured Photo (above) credit to USA TODAY Sports
