If you love Bojangles’ and the ACC, well, you are going to be one happy person.
Today, Bojangles announced that they are now an official corporate partner of the Atlantic Coast Conference. In a statment, Bojangles’, “the exclusive chicken, biscuits, and iced tea of the ACC,” will get plenty of marketing and promotional opportunities during the conference’s biggest events.
“Thousands of student-athletes are getting a great education and learning valuable life lessons at these schools, so to be part of what the ACC is doing for student-athletes is gratifying for all of us at Bojangles’,” the restaurant chain’s Chief Executive Officer Clifton Rutledge said.
Considering the ACC Championship game during the football season is held at Bank of America Stadium in Charlotte and Bojangles’ is a Charlotte-based company, the partnership makes perfect sense.
There is nothing quite like targeting the same demographic.
*Featured Photo (above) credit to USA TODAY Sports