Apple acquires startup that can read your emotions

What can’t technology do these days?

Apple has announced that it has acquired startup company Emotient Inc., which apparently has developed technology that allows the reading of human emotions using artificial intelligence. This technology allegedly uses human facial expressions to determine how people feel.

That’s both creepy and pretty cool.

The way Apple plans on utilizing this technology is unknown as the company simply release a statement saying that Apple “buys smaller companies from time to time and we generally do not discuss our purpose or plans”.

That being said, one has to assume that Apple may use this technology to see how people respond to advertisements in the form of either private or public testing. A realistic expectation could be that Apple adds this to future versions of the iPhone, and it can be used to suggest music or videos, among other things, based on the users current feelings. As far as other common household uses for technology like this, it’s hard to even think of one.

What do you think emotion-reading software could or should be used for? Let’s talk about it in the comment section below.

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