The NFL has reached a new deal with CBS and NBC to expand Thursday Night Football starting next year, according to an official announcement. Per a tweet from CNBC, fees for the Thursday night rights are approximately $450 million.
BREAKING: NFL reaches deal with CBS and NBC for Thursday Night Football; fees for Thursday night rights will be roughly $450M – Dow Jones—
CNBC Now (@CNBCnow) February 01, 2016
“We are continuing to make Thursday Night Football bigger and better. CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we’re excited to have them on board again,” said Commissioner Roger Goodell. “At the same time, we’re thrilled to add NBC to the Thursday Night Football mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable, and digital platforms.”
Under the terms of the new deal, both networks will broadcast five Thursday Night Football games and thus grow the package to ten in 2016 and 2017, up from eight the past two seasons. On top of this, NFL Network will still get the eight games it did in years past on Thursday nights as well as Saturdays late in the season.
Given how well the league has done since adding games every Thursday night back in 2012, it only makes sense that coverage expand so as to maximize viewership potential.
*Featured Photo (above) credit to NFL