It’s Valentine’s Day, so Michigan State showed some love to their fans.
It also just so happens that their star player is named Valentine, Denzel Valentine. Put that together and you have a marketing equation easier than 1+1.
Clever marketing: Michigan State sends out a Valentine today: pic.twitter.com/tnHgI3k1Aa
— Nicole Auerbach 😷 (@NicoleAuerbach) February 14, 2016
And true to his name, Denzel plays the part on Valentine’s Day.
Michigan State is set to play Indiana this afternoon. The contest tips off at 1 p.m. E.T. on CBS.