Photo: Michigan State posts Valentine’s photo of Denzel Valentine

It’s Valentine’s Day, so Michigan State showed some love to their fans.

It also just so happens that their star player is named Valentine, Denzel Valentine. Put that together and you have a marketing equation easier than 1+1.

Clever marketing: Michigan State sends out a Valentine today:

— Nicole Auerbach (@NicoleAuerbach) February 14, 2016

And true to his name, Denzel plays the part on Valentine’s Day.

Michigan State is set to play Indiana this afternoon. The contest tips off at 1 p.m. E.T. on CBS.

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*Featured Photo (above) credit to USA TODAY Sports