Photo: Michigan State posts Valentine’s photo of Denzel Valentine

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It’s Valentine’s Day, so Michigan State showed some love to their fans.

It also just so happens that their star player is named Valentine, Denzel Valentine. Put that together and you have a marketing equation easier than 1+1.

Clever marketing: Michigan State sends out a Valentine today: pic.twitter.com/tnHgI3k1Aa

— Nicole Auerbach (@NicoleAuerbach) February 14, 2016

And true to his name, Denzel plays the part on Valentine’s Day.

Michigan State is set to play Indiana this afternoon. The contest tips off at 1 p.m. E.T. on CBS.

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*Featured Photo (above) credit to USA TODAY Sports

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