The NBA will soon allow small advertisements on jerseys, namely with Nike, but according to NBA commissioner Adam Silver, per a tweet from ESPN’s Darren Rovell, the Charlotte Hornets will sport the Brand Jordan logo rather than the standard Nike logo beginning in 2017-18.
BREAKING: Adam Silver said it's likely Hornets will have Brand Jordan logo on jerseys in 2017-18, not the Nike logo like rest of league.
— Darren Rovell (@darrenrovell) April 15, 2016
Though mold-breaking, this isn’t a huge surprise. Yes, the Brand Jordan logo isn’t standard for the rest of the league, but an exception can be made for the Hornets for one simple reason: Michael Jordan owns the team.
Granted, this may create something of a problem, as Cleveland Cavaliers owner Dan Gilbert could just opt to use Quicken Loans as the advertisement on his team’s jerseys, and that could come off as acceptable since that is Gilbert’s company. The NBA has said that teams will have the coming year to forge partnerships with businesses to put on the jerseys, so what is in fact a conflict of interest should soon be further established.
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*Featured Photo (above) credit to USA TODAY Sports
