Report: 100 percent sale of UFC is ‘imminent’

For months, the worst kept secret in the world of mixed martial arts is that the Ultimate Fighting Championship was in advanced talks to sell the company. There was an initial belief that it could be a partial sale, but new reports from FloCombat indicate a “100 percent sale” is set to take place.

FloCombat referred to the sale as “imminent,” with a potential announcement coming the week of UFC 200 or shortly after.

Bids for the company — facilitated by investment bank Goldman Sachs — are scheduled to be opened today, with at least two of the offers being in the range of a whopping $4 billion.

Per the report, William Morris Endeavor Agency and The Dalian Wanda Group are expected to be the top bidders.

What could this mean for UFC president Dana White?

Despite 100 percent of the company being sold — including his shares and those owned by Flash Entertainment — the leading bidders are believed to have interest in keeping White around by offering him shares of the company. The public relations department and matchmakers would also remain in place.

It will certainly be interesting to see how this all plays out in the coming days.

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*Featured Photo (above) credit to USA TODAY Sports