At times, the National Football League can be a circus, but now the NFL is really taking things to the next level by partnering with the acrobatic theater company Cirque du Soleil.
The two sides will come together to create an interactive, live theater exhibit in New York City.
According toDawn Hudson, the NFL’s Chief Marketing Officer, fans and the league have interest in broadcasting live games on a screen outside of the theater, though that would require approval from the NFL’s broadcast partners.
“There is certainly fan interest, but we have to work with our network partners who are broadcasting it to see their comfort level on things like that, which we will do,”Hudson said, via NFL.com. “We haven’t been able to talk to them until today.”
In addition, the league hopes to pull from Cirque du Solei’s wide international appeal to bring a broader, worldwide audience to the NFL.
Considering the league’s constant desire to hold games in London, Toronto and Mexico City, it’s a win-win for everyone involved.
“About 20 percent of the people who come to Times Square are international,” Hudson said. “I wouldn’t say that is why we did it, but it’s certainly a thing we’re looking at. So as we build it out, we have to make sure there is something for the most avid fan — and understand, our fans internationally are avid. Many of them know more than me about the NFL.
“But at the same time, for someone just learning the sport it can’t be so foreign. You have to be able to experience and learn about it.”
It will be interesting to see how the exhibit pans out, but let’s all hope we can eventually see J.J. Watt bring out his inner trapeze artist.