Dollar General takes over naming rights for GoDaddy Bowl


There are some pretty odd names for bowls, both current and past, but there is one new name that seems pretty odd. The GoDaddy Bowl, which is already a funny sponsor for a college football game, experienced a name change on Wednesday.

It was reported that the Mobile, Alabama bowl game will change as Dollar General will take over the naming rights starting with the 2016 game. The game in Ladd-Peebles Stadium has been played since 1999 and is now on its third sponsor in less than two decades.

“Having a title sponsor in today’s world is just fantastic,” bowl president Jerry Silverstein said. “There are a lot of bowls out there, and for Mobile to get the recognition from a national sponsor, to want to participate in the event we have here, just leads to the national stage of what we try to produce here in Mobile.”

The game was called the Mobile Alabama Bowl in its first year of existence in 1999 and GMAC took it over in 2000 until GoDaddy did the same in 2011. It seems the reason for the domain name giant’s exit is simply due to their intentions of moving to an international focus.

“GoDaddy was very good to us,” Silverstein said. “They achieved their goals — which was to go public, and to gain better brand recognition. … They have decided to take their marketing dollars and move across the pond, internationally. They’ve gotten out of NASCAR, they’ve gotten out of (college football).”

It seems there were already some pretty great reactions to the new name.

This is going to be a fun college football season.

Can’t get enough of Campus Sports? Follow us on TwitterFacebook and Instagram to stay updated with the latest news and exclusive giveaways!

Caleb is a young veteran of the sports journalism world that has a passion for college football, mostly the SEC, but namely the LSU Tigers. He also has an affinity for the Georgia Southern Eagles, because who doesn't love Erk Russell and national championships, right? He has experience working in print and online media as well as broadcasting, working with his high school alma mater football team and the Savannah Bananas.
  • You Might Like