In recent years, Under Armour has been on an impressive run, signing endorsement deals with Stephen Curry, Jordan Spieth, Bryce Harper, Cam Newton and many more top athletes. Now, they have reportedly agreed to add one of the most promising 2017 NFL Draft prospects to their roster of talent.
According to a report from ESPN’s Darren Rovell, Under Armour has agreed to a multi-year deal with former LSU star Leonard Fournette.
Fournette’s endorsement will be “one of the most valuable endorsement contracts ever for an NFL rookie,” per Rovell.
“We have a roster of athletes that we choose and we’re never going to be that company that just collects athletes just to have the most,” said Ryan Kuehl, the company’s vice president of sports marketing. “We look for special people, who have the talent, the character, the story and the sense of purpose. Leonard Fournette fits that model.”
Fournette, who is expected to be a top ten pick in April’s draft, previously announced his decision to sign with Jay-Z’s Roc Nation Sports.