Jordan Brand has released shoes for five programs that are set to be released on March 7.
Each set is specific to the program, including team colors and program specific markings along the back of the shoe and underneath the sole.
The teams include: Cal, Marquette, Michigan, North Carolina and Georgetown.
If you ask me, the Michigan set is the sweetest. Jordan Brand has also released new shooting shirts for each of the programs.
An official look at the Air Jordan 31 Low collection in college team colorways releasing March 7 pic.twitter.com/tlx8fyVxg9
— B/R Kicks (@brkicks) March 1, 2017
These five programs are all signed to the Jordan Brand, which is why they are receiving the preferential treatment. The shoes are currently priced at $160 for each pair.
While the figure might seem high, it will be but a drop in the bucket for what the shoes will fetch on the second hand market once the stock runs out.
Being a college basketball player sure is sweet. Free shoes, free education, the only thing that might make it even better is if they received a return of even 1 percent of the revenue the school generates from their immense athletic ability.
But that’s crazy talk, isn’t it.